JSSI Unveils a Modernized Brand and New Website, Marking Next Chapter of Independence and Advocacy for Aircraft Owners and Operators

JSSI (Jet Support Services, Inc.), an independent provider of maintenance support and financial tools to the business-aviation industry, announces a modernization of its corporate brand, including a new logo and a refreshed divisional structure designed to present a clear, future-forward vision for customers and industry partners.

Since 1989, JSSI has been defined by its independence and advocacy for aircraft owners and operators, and the updated brand and value proposition doubles down on that promise. Alongside the new look, JSSI will showcase five business divisions that together form an industry-unique, synergistic ecosystem spanning the entire aircraft lifecycle: 

• Maintenance Programs: comprehensive engine, airframe, and APU programs, as well as JSSI’s signature Tip-to-Tail program covering all major assets under a single contract and technical support system
• Traxxall: maintenance tracking and inventory management software to plan, track, and execute maintenance with real-time visibility
• Parts & Engines: a global parts business with 100,000+ parts in stock, procurement expertise, and an 85+ asset portfolio of engines and APUs for rental and sale; custom offerings include rotable programs and maintenance event and procurement management while PartsHub provides online, real-time access to JSSI inventory
• Aviation Capital: flexible, asset-based financing solutions for business aircraft, including loans, operating leases, and creative structures
• Conklin: The industry standard for operating-cost and performance benchmarking, JSSI is investing heavily in the future of Conklin and is preparing to launch new tools, modules and capabilities under the Conklin brand this year. 

“This visual change is subtle but necessary. JSSI’s logo hasn’t changed in over 20 years, while the business has dramatically evolved — expanding from maintenance programs into a full ecosystem of products and services,” says Isabella Rimton, VP of Marketing. “Our mission is simple and steadfast: to simplify the complexities of aircraft maintenance and financial solutions. By bringing our divisions forward under one modern, cohesive and independent brand, we make it even clearer how our products and services work together to reduce risk, inform better decisions, stabilize costs, and keep aircraft flying.” 

As part of the launch, JSSI has introduced a new website at jetsupport.com, offering a more intuitive way to explore solutions and experience the brand in action. Current clients will see no change in how they engage with JSSI; the refresh modernizes the company’s visual identity and reinforces its long‑term commitment to clients and to the future. 

“As we move into this next chapter, our purpose remains unchanged: JSSI stands proudly as the independent, transparent and objective advocate and option for aircraft owners and operators worldwide,” says Neil Book, chairman, president and CEO. “Our scale gives us leverage and voice; our flexibility gives us speed; and our independence ensures we remain financially aligned with every client’s operation, decisions and goals. Problem‑solving for our customers isn’t just what we do — it’s who we are, now under a modernized brand that reflects the evolution of the business and the path ahead.” 

For more information, visit jetsupport.com.